ENVIRONMENTAL WORKING GROUP

30TH ANNIVERSARY EARTH DINNER

The Environmental Working Group needed a way to inspire attendees at their 30th Anniversary Earth Dinner to support their next 30 years of advocacy. The challenge was how to bring a cohesive message to an organization with such diverse tools, audiences and reach. We developed a storytelling strategy to communicate a powerful, singular message: EWG has become a lifestyle brand helping millions of people make healthier choices from breakfast to bedtime. From sun up to sun down across one day, we journeyed into 5 different people’s lives to see EWG’s incredible tools and impact in action. In addition, we developed a 30th anniversary video documenting the incredible people and milestones that have led to their current status.

WORK

Strategy, Directing, Producing, Editing, Cinematography